Reimagining Tourism

For decades, global tourism has experienced steady growth, reaching an estimated 1.2 billion international arrivals in 2016, and is expected to rise to 1.8 billion by 2030. Furthermore, arrivals in emerging-economy destinations are projected to grow at double the rate of advanced economies. Consequently, global travel expenditures have more than doubled between 2000 and 2016, rising to USD 1.2 trillion, and accounting now for 7% of total global goods and services exports (United Nations World Tourism Organization (UNWTO) estimates).